12 March, 2011

Preschool Franchise


A Rs 5,000 Crore Industry: Preschool

Preschool Franchise related all materials on 
"Preschool For Child Rights":

Franchising in Education Sector in India  Click Here


Preschool Franchise   Click Here


Franchise in Education : Buyer's Beware   Click Here


According to reports by brokerage firm CLSA Asia-Pacific Markets, the preschool industry in the country is currently estimated to gross about Rs 5,000 crore . The report also indicated that the largest chain of preschools (franchised) in India comprises of just 550 schools, less than 4% of the total market potential of 15,000 preschools.
Preschool Franchise related all materials on "Preschool For Child Rights" 
The business of running preschools has tremendous potential in India as it is still highly unorganized and often lacks a standardized curriculum, infrastructure and quality. Given that it is lucrative, and there is still a quality gap, there is scope for several organized players to get into this business.



Driving this growth are several social factors, like the increasing number of double income nuclear families.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Around 50% of a person’s ability to learn is developed in the first Six to Eight years of their lives. 
This is a critical period in a child’s life when specific types of learning take place. The brain is especially receptive to stimulation in the area of language, for example, during the first three years. Therefore, children that are exposed to speech (talking, reading, singing, etc) on a regular basis, exhibit language skills that far exceed those with little verbal stimulation.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Many specialists in the educational field are now pitching this concept and stressing towards the importance of preschools in a child’s life. Even parents are realizing the significance of building a foundation for their kids.
Essential Factors of Preschool:
Preschool Franchise related all materials on "Preschool For Child Rights" 
  • Choosing the right neighborhood for setup
  • Day care and activity center for extra-curriculum
  • Distinct teaching methodologies (traditional, Montessori, cognitive, etc)
  • Extensive and ongoing teacher training
  • Initial brand awareness gimmicks
  • Large open spaces
  • Parent involvement
  • Positive word of mouth
  • R&D team
  • Ayahs - 1:10 ayah student ratio
  • Small batches- 1:10 teacher student ratio
  • Standardized ambience (infrastructure, course and supplies)

Several preschool chains have already opened up in the past few years to cater to the requirement. But most of them lacks quality and standardized delivery as they have opted franchising route and have entered into preschool segment with the sole motive of encashing opportunity on “what may come” basis.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Setting up the preschool

The business is said to be low on investment and high on returns, with a break-even period within the first two years of operations.
Traditional - Emphasis on bookish knowledge, lectures, homework and tests.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Montessori - Teaching according to the child’s initiatives. The method discourages tests and grades and believes in feedback through skills, activities or a narrative of the child’s achievements, strengths and weaknesses, etc.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Sri Aurobindo and Mother - Follows the philosophy of ‘Free Progress’. Each child develops in a spontaneous and self directed process.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Alternative: Children learn at their own pace. The environment is fluid with little hierarchy. It may not follow the national examination system. Learning is not only for knowledge but also to build character.
Preschool Franchise related all materials on "Preschool For Child Rights" 
International: Focuses on IQ, EQ and SQ for all-round development of child. A blend of technology, culture and innovation is used for teaching. It is learning by doing.
Preschool Franchise related all materials on "Preschool For Child Rights" 

Playing equipment, teaching supplies, interiors and transportation for children are significant investments. Besides this, one also has to pay attention to qualified teachers and staff. Often, the quality of teachers suffers if the franchising model is adopted. Only well experienced and qualified teachers should be appointed in dealing with children.

Preschool Franchise related all materials on "Preschool For Child Rights" 
Many preschools also invest in a day care for children. Most schools that are running such centers get anywhere around 50 to 100 children annually, from both within the school and outside. A day care center is definitely a secure option for many working parents. Day care should provide all the facilities that a child would typically require throughout the day. It should be equipped with a sterilizer, refrigerator and microwave to cater to these needs. A full time nurse for the babies ensures that we have a well-trained personnel taking care of them.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Apart from academics, parents are also paying a lot of importance to extra curricular activities these days, wanting their kids to pick up an instrument, dancing or a sport as early as possible. Therefore, investing in an activity center that has programs in dance, music, art and craft, drama and speech, storytelling and other outdoor games for the children is of utmost importance.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Setting up daycare or activity centers could be an opportunity in itself. But, running a day care is a very delicate business as the children involved are very young. An entrepreneur might join hands with a preschool. He can make use of its experience and also get business easily.
Preschool Franchise related all materials on "Preschool For Child Rights" 
A considerable share of initial investment should also go towards generating brand awareness. Besides advertising in newspapers, one should also advertise in magazines like Woman’s Era and channels catering to children like Cartoon Network and Pogo. Depending on how well the business is doing, one could cut down on this cost over time. This is because a majority of the parents depend on word of mouth (i.e. other parents) while selecting a preschool. If your reputation is good and you manage to generate a positive word of mouth, the word spreads easily.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Finding a school that is in the neighborhood is of very high importance to parents. Therefore, ensure that you choose the right locations to set up your preschool.
Preschool Franchise related all materials on "Preschool For Child Rights" 
A parent also understands importance of large and spacious classrooms, as well as outdoor areas. Most preschools as of now are within the four walls, with not enough space attributed to an open area for the kids to play and move around. This is extremely important for the child’s overall grooming.
Preschool Franchise related all materials on "Preschool For Child Rights" 
Generating brand awareness and trust can also pose as a challenge. It might take time to make parents believe in your service. Culture also poses challenge, as in India, everyone wants their kids to know everything at the age of three. If the neighbor’s child knows 20 rhymes, they expect their child to know the same.
Preschool Franchise

Preschool Franchise related all materials on "Preschool For Child Rights" 
Preschool Franchise related all materials on "Preschool For Child Rights" 


Franchising in Education Sector in India  Click Here


Preschool Franchise   Click Here


Franchise in Education : Buyer's Beware   Click Here



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